Mitti Studio
Brand system for a ceramics studio
An identity for a ceramics studio that feels handmade and rigorous at once — warm clay, exacting grid.
- Year2025
- Runs onBrand
- DisciplineBrand Systems
A sample brief, a real product. We wrote this brief ourselves to show how we work; the client and their story are illustrative. The product is not: it was designed and engineered here, and you can use it below. We publish results only for work a client has let us verify, so this page shows none.
The brief
Mitti Studio makes quiet, beautiful objects and had a loud, borrowed logo. We built a full identity that matches the work — tactile, precise, unmistakably theirs.
The problem
Craft brands drift into cliché fast. We needed warmth without the usual rustic costume, and rigour without going cold.
- An identity that feels made by hand
- A system that survives real-world use
- Type and marks that scale to a stamp
- Guidelines the studio can actually follow
The approach
We drew the marks from the process itself — the wheel, the glaze line, the kiln — then set them on a strict grid.
- A primary mark plus a working set
- A type and colour system with room to breathe
- Physical applications, tested on real objects
- A short, usable set of guidelines
What shipped
- Palette with a WCAG contrast checker
- Type scale slider
- Mark variants
- A radius token that redraws components
- CSS, JSON and Swift export
- Changelog and publish
- Component gallery and icon set
- Motion tokens
- Token change reviews: propose, approve, decline
Under the surface
How it is built
Design tokens live in Figma, export through Style Dictionary into CSS variables and a typed React kit documented in Storybook; Chromatic gates every visual diff in CI.
- Single token source compiled to web, iOS, print
- Storybook as the contract between design and build
- Chromatic visual regression on every PR
- Versioned brand releases with changelogs
Considered and turned down
A static PDF guideline — rejected because brands drift; pipelines don’t.
Stack
The mechanism, working
The part of Mitti Studio that was hardest to get right, as a small model you can operate.
Token pipeline
One source of truth compiles to CSS, iOS and print. Every visual diff gates a pull request.
